![](https://freight.cargo.site/t/original/i/166fb6a0430abbf0b09c58c51c6559505dd809a278d98ea6e87ff8025ea29505/IF-Image-Burger.jpg)
Prop styling & direction alongside photographer Aubrie Pick, for a series of images to compliment the vibrant, fresh new face of Impossible Foods. Their first product, dubbed the Impossible Burger, is an entirely plant-based meat that looks, cooks, smells and tastes like the real deal. Their unique process uses 95% less land, 74% less water, and 87% less greenhouse gas emissions than conventional beef. Oh, and without any hormones or antibiotics. Good for people and good for the planet.
Photography: Aubrie Pick
Creative Direction: Jordan Crane (West)
![](https://freight.cargo.site/t/original/i/0c289c391577679c91b40194ab0fd40d6d53755d1f44a840aada799a57553c66/Screen-Shot-2016-07-24-at-11.47.24-AM.png)
![](https://freight.cargo.site/t/original/i/9687512d44cca47a5f95d6fdfde8a5eee08fcb1dcd197b8ab3c33624f776e2dd/Screen-Shot-2017-03-21-at-9.44.19-PM.png)
![](https://freight.cargo.site/t/original/i/9463323c8ed06ac68e813a9b10f3656de7c0d6e1de161d39db73007ff7fd24f6/Screen-Shot-2017-03-21-at-9.45.18-PM.png)
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![](https://freight.cargo.site/t/original/i/e43d44038b62ac87889d96e40f21c3b82fc0176043ed26d247c8dfb67e919712/Screen-Shot-2017-03-21-at-9.46.28-PM.png)
![](https://freight.cargo.site/t/original/i/4fbb6a8ee06b7a0dfb37b21f665e64776ac1704c7fcd4cecfb32d6c6f4d359a9/13706902_1721812784745606_158200740_n.jpg)
![](https://freight.cargo.site/t/original/i/e00166d2598c5495832d1922ba7a9874b605237b60cb4f2f2e65c8fa88575e26/Our_Burger_2.jpg)
![](https://freight.cargo.site/t/original/i/0afbee4f6d989ab7b39dd24df115fd5ba3e15d8d3d8a266f82012a86a88e78fc/Screen-Shot-2016-07-24-at-11.46.53-AM.png)
![](https://freight.cargo.site/t/original/i/cd1ec0f71e2d618013abc626e606a1ea75007118cd7062be067bf65022cfe5fd/IF-Half-Burger-Half.jpg)
![](https://freight.cargo.site/t/original/i/cf945c9f3886bcc5204e1b727481f19b5ddfbc05633dcefd10760e225d0690c3/13643721_1770637813194849_2125570803_n.jpg)
![](https://freight.cargo.site/t/original/i/dfd79a126353049ab2b010b4f912b6b5826fec14033cdec0f494063802872509/Impossible-Burger-Mulitple-040c.jpg)
![](https://freight.cargo.site/t/original/i/fc79f6d6d3d40f604a76bf04258ca631559fb46449bf8143beda54ea9f605966/Press_1.jpg)
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![](https://freight.cargo.site/t/original/i/6528c227d4e00788c9acad8e1e42968fe8cf3a765b75632652b2751773f15b47/Impossible-Burger-People-353.jpg)
![](https://freight.cargo.site/t/original/i/09e58696ae90cdde9743efa589ad67a7d02a42c127858122703b812cbd56dcdc/Impossible-Burger-People-204-1.jpeg)
![](https://freight.cargo.site/t/original/i/597d8197ac70ac61501c7f568b72047ace11399a84aed60c633ab982094dc686/IF-Lifestlye.jpg)