Prop styling & direction alongside photographer Aubrie Pick, for a series of images to compliment the vibrant, fresh new face of Impossible Foods. Their first product, dubbed the Impossible Burger, is an entirely plant-based meat that looks, cooks, smells and tastes like the real deal. Their unique process uses 95% less land, 74% less water, and 87% less greenhouse gas emissions than conventional beef. Oh, and without any hormones or antibiotics. Good for people and good for the planet.
Photography: Aubrie Pick
Creative Direction: Jordan Crane (West)